The name was borrowed from the founder’s education at Oxford University in England, and its prestigious history as an educational institute. The crowns were used as a direct reference to the university’s crest. The three crowns symbolise the entities involved – the client, prospective employee and the school.

As the client was meeting face-to-face with high level educators from the Australian private education system, it was critical that the stationary leave them with a strong impression. A royal blue was chosen to give the identity a prestigious corporate tone. A fine textured stock was used to leave a tactile impression.

AC&A’s intuitive grasp of my business’s demographic, goals and values enabled a highly collaborative and intensely rewarding process. The feedback from clients has been overwhelmingly positive and the brand has established a very distinct presence in the market as a result of AC&A’s outstanding work.