Shimano was looking to update their annual trade stand for the 2011 Santos Tour Down Under in Adelaide. As there was limited space and numerous competing stalls, branding presence was paramount. Emphasis on key premium range products was also essential.

High customer traffic and limited room meant that it was imperative that branding be at all levels. Working together with RJH Projects, we were able to create custom modular solutions to give a consistent look, and better display the products and brand. Supporting take-home items were produced to help extend brand exposure.