Found in over 100 BP Petrol Stations across Australia and New Zealand, Wild Bean Cafe was originally set up to address the need for good quality coffee in service stations.

Wanting to market to the ever-growing healthy food sector, Wild Bean Cafe engaged us to develop a series of fruit juices, to be sold in stores throughout New Zealand. The result was a logo-type and name (Wild Bean Chill) that directly referenced the company’s existing branding, while developing bright and colourful labels that stood out on the service station shelves.